Hyundai x The Walking Dead

Elements:

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• San Diego Comic Con & New York Comic Con Show floor Booth

• 3x VIP Events for press, celebrities and fans

  • After Party in San Diego with Red Carpet and Live Performance by Weezer​

  • The Walking Dead Gallery in NYC

  • Private Premier Screening of Mini Documentary ​​​

• Mini Documentary- The Walking Dead: A Decade of Dead​​

• 2x Custom Fabricated Prop Vehicles

• Creator & Social Marketing​

• 4x Original Posters of Weezer Band Members 

• Street Team of Themed Character Actors 

• Collectable Hyundai x The Walking Dead Manual

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​I created the concept and vision for "Attack of the Metallic Menace," a bold experiential activation developed for "The Real Cost" (TRC) by Fandom to spotlight the dangers of vaping. Inspired by classic Kaiju films like Godzilla, TRC unleashed a towering 10-foot metal monster—a dramatic symbol of the toxic metals teens inhale from vaping—at San Diego Comic Con and DreamHack Atlanta.

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The activation blended a physical presence with a social media-powered augmented reality filter experience, drawing in both on-site attendees and fans at home through a custom video series. This immersive and culturally relevant campaign aligned perfectly with TRC's mission to combat teen vaping, effectively engaging Fandom’s teen audience and sparking education and action in a truly disruptive way.

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