Elements:

• Announce Video

• Live Stream

• Friendship Recap Video (Above)

• Celebrity and Gaming Talent: Offset and FaZe Swagg

• EA Madden License

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InstaGamers brought Offset and FaZe Swagg together for an epic, and humorous, Madden showdown.​​ We took the campaign across Instagram, Fandom.com, Twitch, and YouTube. The campaign engaged gaming fans and audiences with announcement videos, tune-in promos, and interactive Q&As during the livestream. 

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When Meta wanted to spotlight how Instagram brings people together in the most surprising ways, earning the Meta client’s trust was mission-critical. Success came down to empowering the Fandom team. I was accountable for locking in work streams, communicating a clear creative vision, Identifying partner agencies to secure big-name talent, and expertly managing business affairs and IP rights  (secret sauce to making it all happen).

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